Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
CANNES, France—Dove, an unwavering critic of unrealistic beauty standards, just took home a Media Grand Prix after holding TikTok accountable for its impact on young minds.
The creative, which features a series of women turning away from the camera, kicked off in March under the hashtag #TurnYourBack. The brand then tapped influencers to draw continued attention to the impact of TikTok’s Bold Glamour filter, which has faced criticism for looking dangerously realistic. Created by Ogilvy and David, the campaign emphasizes that 80% of girls are using filters by age 13 and 54% of girls prefer the way they look when their photos are edited.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in