Accounts

Domino’s Sends Creative To WorkInProgress, Ending 13-Year Relationship With CPB

The independent agency begins its three-year partnership with the chain next year

dominos-work-in-progress-cpb-PAGE-2020 — Domino's has chosen an independent agency to handle its creative duties moving forward.Domino's

By Minda Smiley & Erik Oster

November 2, 2020

Domino’s has selected WorkInProgress as its agency of record in a move that brings an end to its 13-year relationship with MDC Partners’ CPB and repudiates the holding company model.

Minda Smiley

Minda Smiley is deputy Agencies editor at Adweek.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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