Agency WorkInProgress Seeks Help From Russia in Attempt to Hack the Cannes Lions

A tongue-in-cheek OOH effort is running in Moscow

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WorkInProgress (WIP) is not exactly the most qualified candidate to win Agency Network of the Year at the Cannes International Festival of Creativity.

WIP is not an agency network at all, but rather a single agency opened in 2016 by veterans of CP+B’s Domino’s team. Technically, however, since Agency Network of the Year goes to the agency that wins the most Cannes Lions across all categories, they do qualify for the honor.

So where would an under-qualified candidate turn to to win such a distinction over higher profile candidates? Russia, of course.

WIP launched an out-of-home campaign in the country calling for a little help hacking the Cannes Lions category.




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