Discover Splits Up Its 30-Second Super Bowl Buy Into 2 Spots

The 15-second ads highlight the credit card's product benefits

lindsay lohan
An unsure Cady Heron is one of the many yeasayers in Discover's more positive Super Bowl ad. Paramount Pictures

For its third Super Bowl appearance, Discover is shaking things up: It’s splitting its $5.6 million ad buy into two separate 15-second spots that highlight its two most attractive traits.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.