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For its third Super Bowl appearance, Discover is shaking things up: It’s splitting its $5.6 million ad buy into two separate 15-second spots that highlight its two most attractive traits.
Both ads feature mashups of several popular TV shows and movies of people reacting either affirmatively or negatively. Halfway through the yeses by characters from Old School, Mean Girls, Ted and 30 Rock, large orange text flashes across the screen asking the question: “Do you take Discover?” To which more popular characters respond in a string of affirmatives.
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