Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Bucking the credit card companies’ trend of sitting out of the Big Game marketing extravaganza, Discover has decided to get back in on the fun this year.
The brand will run two 15-second ads during the fourth quarter in what its president of U.S. cards and evp Julie Loeger called a “unique approach to the standard 30-second ad buy” in a statement, a move she hopes will make Discover stand out among the many high-dollar TV spots.