Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Bucking the credit card companies’ trend of sitting out of the Big Game marketing extravaganza, Discover has decided to get back in on the fun this year.
The brand will run two 15-second ads during the fourth quarter in what its president of U.S. cards and evp Julie Loeger called a “unique approach to the standard 30-second ad buy” in a statement, a move she hopes will make Discover stand out among the many high-dollar TV spots.
Focusing
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in