Diesel Wants You to Immortalize Your Canceled Plans for 2020 With Custom Jeans

Campaign by Publicis Italy promotes the brand's personalized denim collection

Diesel's campaign offers the chance to commemorate 2020's canceled plans via your jeans. Diesel

In terms of big plans, 2020 has been, for the most part, a total write-off. If you were looking forward to a year packed full of music festivals, vacations with friends, weddings, parties and adventures, then it’s likely most of these have since been canceled or are indefinitely on hold.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.