Diesel Wants You to Immortalize Your Canceled Plans for 2020 With Custom Jeans

Campaign by Publicis Italy promotes the brand's personalized denim collection

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

In terms of big plans, 2020 has been, for the most part, a total write-off. If you were looking forward to a year packed full of music festivals, vacations with friends, weddings, parties and adventures, then it’s likely most of these have since been canceled or are indefinitely on hold.

For its fall 2020 campaign, fashion brand Diesel has found a way to permanently commemorate all of those canceled celebrations in what the brand says has been a “generation-defining year” by offering customers the chance to personalize the leather tags on Diesel jeans with the name of something they could not participate in.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in