Diesel Wants You to Immortalize Your Canceled Plans for 2020 With Custom Jeans

Campaign by Publicis Italy promotes the brand's personalized denim collection

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In terms of big plans, 2020 has been, for the most part, a total write-off. If you were looking forward to a year packed full of music festivals, vacations with friends, weddings, parties and adventures, then it’s likely most of these have since been canceled or are indefinitely on hold.

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