Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Fashion marketer Diesel has always urged its young fans to walk their own path, and that message continues in a new campaign debuting today for Pride Month.
The music-driven short film, dubbed “Francesca,” follows its central character’s transition from male to female. And though there are plenty of clues and symbolism about where her journey may be headed, the ending is still a bit of a twist. Watch it here:
Model-activist Harlow Monroe, herself a trans woman, stars as Francesca, who trades her Diesel denim for the traditional veil and habit of a Catholic nun.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in