Dentsu’s iProspect Acquires DTC Marketing Agency MuteSix

The 120-person shop is growing quickly

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MuteSix specializes in marketing for DTC brands.
Headshot of Minda Smiley

MuteSix, a Los Angeles agency that specializes in direct-to-consumer marketing, is joining Dentsu Aegis Network’s iProspect.

The 4-year-old shop brings expertise in social media and performance marketing, and has worked with a range of DTC brands including MeUndies and Cocofloss. According to Dentsu Aegis Network, the deal supports its “continued growth strategy for the U.S.” and extends iProspect’s suite of performance marketing solutions for both enterprise and DTC brands. Financial terms of the acquisition were not disclosed.

MuteSix CEO Steve Weiss will continue to lead the 120-person agency alongside president Daniel Rutberg. Both will report directly to Jeremy Cornfeldt, CEO of iProspect U.S.

“DTC advertisers are born from performance, building their brands online through smart targeting, engaging creative and seamless customer experiences, and MuteSix is the leading solutions provider for this hyper-growth category,” Cornfeldt said in a statement. “With their expertise in this unique segment of the market, combined with our deep experience working with larger portfolio enterprise companies and global performance marketers, we now offer a full suite of performance marketing solutions for clients at every stage of their growth.”

This month, MuteSix was 15th on Inc.’s annual list of the 5,000 fastest-growing privately held companies in the U.S.

“IProspect is one of the top performance marketing agencies in the world and a proven leader when it comes to innovation in the industry. We truly have the same DNA,” Weiss said in a statement. “Together with iProspect, MuteSix is able to service the best direct-to-consumer brands on a global scale, extending our capabilities and offerings to provide solutions to clients beyond Facebook and Google.”

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.