CPB’s Global CEO Is Leaving the Agency

He’s moved to Sweden due to family health-related issues

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Erik Sollenberg, who joined CPB in 2017 as the agency’s global CEO, is leaving.

The agency confirmed that Sollenberg, who served as CEO of Swedish agency Forsman & Bodenfors before joining CPB, has moved back to Sweden due to family health issues. As the agency looks to replace Sollenberg, he will assist in the search and transition.

His departure follows two big account losses at CPB. In November, Domino’s ended its 13-year partnership with the shop, naming WorkInProgress its agency of record.

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