Celebrities Ascend ‘Paramount Mountain’ in Paramount+ Super Bowl Promo

Droga5's spots feature a cast in Covid times

Droga5's Super Bowl promos for Paramount+ are part of a multi-stage effort promoting the rebranded streaming service Paramount+

Droga5’s “Journey to the Peak” campaign for ViacomCBS’ upcoming Paramount+ streaming service would have been ambitious in a normal year. That the agency pulled the effort off in the middle of a pandemic only made for a steeper climb, and perhaps a more inspiring view from the summit.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.