Droga5’s “Journey to the Peak” campaign for ViacomCBS’ upcoming Paramount+ streaming service would have been ambitious in a normal year. That the agency pulled the effort off in the middle of a pandemic only made for a steeper climb, and perhaps a more inspiring view from the summit.
Celebrities Ascend 'Paramount Mountain' in Paramount+ Super Bowl Promo
Droga5's spots feature a cast in Covid times
