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Droga5’s “Journey to the Peak” campaign for ViacomCBS’ upcoming Paramount+ streaming service would have been ambitious in a normal year. That the agency pulled the effort off in the middle of a pandemic only made for a steeper climb, and perhaps a more inspiring view from the summit.
“Journey to the Peak” began its ascent during the AFC Championship, kicking off a number of spots featuring a series of characters representing programming featured on the expanded and rebranded Paramount+ streaming service slated for a March release, including Dora the Explorer, Jersey Shore Family Vacation and Star Trek: Discovery.
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