The Big Game

Celebrities Ascend 'Paramount Mountain' in Paramount+ Super Bowl Promo

Droga5's spots feature a cast in Covid times

Droga5's Super Bowl promos for Paramount+ are part of a multi-stage effort promoting the rebranded streaming service Courtesy Paramount+
By Erik Oster

February 4, 2021

Droga5’s “Journey to the Peak” campaign for ViacomCBS’ upcoming Paramount+ streaming service would have been ambitious in a normal year. That the agency pulled the effort off in the middle of a pandemic only made for a steeper climb, and perhaps a more inspiring view from the summit.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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