ViacomCBS' Paramount+ Campaign Will Reach Its First Peak During Super Bowl

Mountain-climbing creative for upcoming streamer leads into postgame brand-building push

The climb began during last Sunday’s AFC Championship game on CBS, when ads featuring characters from ViacomCBS properties like Star Trek: Discovery and Dora the Explorer kicked off an expedition to the top of the fictional Mount Paramount.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}