Streaming & OTT

CBS All Access Will Rebrand as Paramount+ Next Year

ViacomCBS streaming service overhaul coincides with international expansion

cbs-all-access-paramountplus-CONTENT-2020 — Paramount+ will join the long list of streaming services with a plus sign in their name, including Apple TV+, Disney+, ESPN+ and ViacomCBS' own BET+. Paramount+

By Kelsey Sutton

September 15, 2020

Key Insights:

ViacomCBS hopes the rebranded service will help it find a bigger foothold in the increasingly crowded streaming space.
The company has previously said that consumers have positive associations with the Paramount brand.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

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