Streaming & OTT

CBS All Access Will Rebrand as Paramount+ Next Year

ViacomCBS streaming service overhaul coincides with international expansion

cbs-all-access-paramountplus-CONTENT-2020 — Paramount+ will join the long list of streaming services with a plus sign in their name, including Apple TV+, Disney+, ESPN+ and ViacomCBS' own BET+. Paramount+

By Kelsey Sutton

September 15, 2020

Attend Convergent TV Summit West, Oct. 11–12 in LA, to learn new strategies to navigate the evolving media landscape. Sign up for free.

Key Insights:

ViacomCBS hopes the rebranded service will help it find a bigger foothold in the increasingly crowded streaming space.

Kelsey Sutton

Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.

Recommended articles