Food and beverage companies took three of the four creative awards at the Cannes Lions International Festival of Creativity on Wednesday. AB InBev topped one of the creative categories, while a solution to a chicken wing shortage grabbed another and a zero waste campaign featuring pineapple fibers took a third. Another creative award was given to an ecycling team for prisoners.
Top Honors: Grand Prix winner Creative Effectiveness
Michelob Ultra helped AB InBev continue its winning ways at Cannes with another Grand Prix, this year for Creative Effectiveness for the continuation of its “Contract for Change” campaign.