Burger King France Is Donating Its Instagram Posts to Independent Restaurants in Lockdown

#WhopperAndFriends initiative sees burger giant promote local businesses on Instagram

#Whopperandfriends campaign sees Burger king lend its platform to independent businesses. Burger King / Buzzman

It’s been a brutal year for the hospitality and food industries, with businesses having to navigate forced shut downs and ever-changing rules as governments have tried to stem the spread of Covid-19.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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