Brooks Wants Your Ideas for Changing the World With Runfulness

Sneaker maker is giving out $200,000 in prizes and sharing inspiring stories on social media

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A great idea can strike at any time, but they often arrive when your mind is clear like mid-shampoo in the shower or that twilight time just before you fall asleep. Shoe company Brooks Running is betting that many people get their best ideas when running.

The sneaker maker is encouraging runners to share the ideas that come to them on a new platform called Runfulness, based on the concept of mindfulness and what the company describes as “the flow state where the mind wanders and great ideas are born.”

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