Bloodthirsty Zombies Uncover the Magic of Running in Brooks' Cinematic 3-Minute Ad

Leo Burnett launches the brand's first TV campaign

Don't miss Brandweek, Adweek's ultimate experience for marketers, September 11-14 in Miami. Connect with peers and gain insights and inspiration from top brand marketers and industry icons at Glossier, Coca-Cola, Taco Bell and more. Register.

Running in a pair of sneakers made by Brooks Running has magical powers, according to the brand's very first national TV campaign. The power of the shoes (and running) can transform your day from dreary to delightful and can even transform a pack of bloodthirsty zombies into something that's, well, almost human.

While the full ad is a three-minute film, created in partnership with Leo Burnett Chicago, 15-second and 30-second teasers of the ad will air on TV on Feb.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in