Baz Luhrmann's Next Film Calls Creators to Action for Bombay Sapphire

The film luminary explains to Adweek his attraction to the #SawThisMadeThis platform

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Film luminary Baz Luhrmann knows all too well that even the smallest spark of inspiration can ignite a fire of creativity. With his next project, he hopes to light that flame in the next burgeoning artist.

But his newest work isn’t a psychedelic romp premiering in theaters—it’s a campaign for Bombay Sapphire.

“When I finish a film, I need to do something that isn’t a film but isn’t laying under a palm tree on an exotic island, because that doesn’t work for me,” the Elvis and Romeo + Juliet director told Adweek.

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