Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a really big candle in New York City.
The campaign introduces a new creative platform, “Come Back to Your Senses,” developed by Adweek’s Multicultural Agency of the Year, The Community, which won the business after a competitive pitch. The campaign invites people to wake up their senses through scent and connect through the power of fragrance, when everything around us might be hectic and chaotic.