Creative Advertising

Bath & Body Works Goes Beyond the Mall With First Work From The Community

The agency was recently named AOR for the retailer

Bath & Body Works candle — Bath & Body Works celebrates the scents of the season with a giant candle in Herald Square.Bath & Body Works / The Community

By Kyle O’Brien

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Bath & Body Works is celebrating the holiday with a new campaign that touts its medley of fragrances and a really big candle in New York City.

The campaign introduces a new creative platform, “Come Back to Your Senses,” developed by Adweek’s Multicultural Agency of the Year, The Community, which won the business after a competitive pitch. The campaign invites people to wake up their senses through scent and connect through the power of fragrance, when everything around us might be hectic and chaotic.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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