Barbarian Appoints Resh Sidhu for Top Creative Role

She joins from AKQA, where she served as group creative director

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Resh Sidhu has joined digital creative agency Barbarian as its executive creative director.

She takes over from Leo Leone, who had served in the agency’s top creative role since 2017. It’s unclear what his future plans are.

Prior to joining New York-based Barbarian, Sidhu served as group creative director at AKQA, where she worked with brands such as Nike, Volvo, IBM, L’Oréal and Coca-Cola. Before AKQA, she led Framestore’s virtual reality studio as creative director, where she spearheaded projects for HBO and Nickelodeon.

She’s won a number of industry accolades throughout her career from the likes of Cannes Lions, D&AD and the Clio Awards.

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