A&W Flips the Celebrity Meal Script, Making Its Workers the Stars

The campaign from agency Coomer is both a splashy help-wanted ad and a brand builder

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McDonald’s has its much-ballyhooed Mariah Menu, along with previous blockbuster Travis Scott and BTS collaborations. Popeyes, meanwhile, has a new endorser and franchisee in Megan Thee Stallion, Tim Hortons snagged Justin Bieber for a self-referential line of breakfast treats, and Dunkin’ drink The Charli was crafted with TikTok star Charli D’Amelio.

But smaller fast food player A&W is flipping the script on star-studded fast food this week, launching its own version of the celebrity meal—this time shining the spotlight on its real-world workforce.

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