Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.
Megan Thee Stallion has quite a few branded endorsements under her fashionable belt, but her latest deal has to be the most entrepreneurial of them all.
On Thursday, legacy fast food chain Popeye’s announced a new development deal with the Grammy-winning artist. At first glance, the partnership looks familiar with its special menu item and dedicated merch. But unlike its competitors, the chain has risen the stakes by introducing the rapper as its newest franchise owner, taking this collaboration a step beyond the temporary team-up.