Asda’s Clothing Brand Hires Impero for ‘Significant’ Back-to-School Campaign

Ads will roll out across multiple channels beginning in July

The back-to-school campaign came together after last year's was scrapped due to the pandemic. Asda

U.K. supermarket operator Asda’s George clothing label will showcase its new range of sustainably sourced school uniforms in a back-to-school campaign created by independent agency Impero, its first following a year of lockdown and remote learning.

@stephenlepitak Stephen is Adweek's Europe Bureau Chief, based in Glasgow.