A Young Girl Captures Christmas Magic From the Stars in UK Grocer Asda’s Holiday Ad

It’s AMV BBDO's second seasonal campaign for the brand

Spreading the magic of the holiday season. Asda

While one of Britain’s favorite sports is rugby (the national team fell just short of the Rugby World Cup championship game this year in a final against South Africa), one could argue that watching Christmas season ads is its marketing equivalent. For some time, the standard-bearers have been John Lewis and Partners, Sainsbury’s and Marks & Spencer with extravagant ads akin to what we see during the Super Bowl here.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.