Apple Wins 20 Pencils at D&AD Awards

Burger King also had a good showing thanks to the Moldy Whopper

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Apple clinched a total of 20 Pencils for various campaigns at this year’s virtual D&AD Awards, which canceled its annual festival because of coronavirus. Winners of D&AD’s highest honor, the Black Pencil, will not be announced until September.

The brand’s “Bounce” ad for AirPods took home two Yellow and three Graphite Pencils. The video, created by TBWA\Media Arts Lab, follows a man’s unusual morning commute. It also won Best of Show at this year’s ADC Awards.

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