Apple’s ‘Bounce’ Ad for AirPods Wins Best of Show at ADC Awards

Winners were announced virtually this year

a jumping man
TBWA\Media Arts Lab cleaned up at the ADC Awards for its ad about a walk that takes a surreal turn. Apple
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TBWA\Media Arts Lab Los Angeles had a good run at the 99th annual ADC Awards, which The One Club held virtually this year due to the global shutdown caused by Covid-19.

The agency’s “Bounce” ad for Apple’s AirPods, a playful 2-minute film that follows a man’s unusual morning commute, won the coveted Black Cube for Best in Show. “Bounce” was created in partnership with production companies Framestore and Pulse Films.

The Apple spot, which you can read more about here, took home a number of accolades at this year’s ADC Awards, including two Best of Discipline designations—one in Advertising, another in Motion/Film/Gaming Craft—and four Gold Cubes.

TBWA\Media Arts Lab Los Angeles was named ADC’s Agency of the Year by ADC, while Pulse Films scored Production Company of the Year. Perhaps unsurprisingly, Apple snagged Client of the Year. For the second year in a row, jurors awarded Network of the Year to TBWA Worldwide.

Microsoft’s “Changing the Game” campaign for Microsoft, which has cleaned up at industry awards shows over the past year, now has another accolade under its belt: Best of Discipline in Integrated.

“The Tampon Book,” a project dreamed up by Scholz & Friends Berlin for The Female Company that’s also racked up the wins on the awards circuit, won Best of Discipline in Brand/Communication Design.

“Go Back to Africa,” a campaign created for lifestyle platform Black & Abroad, picked up Best of Discipline in Interactive.

A number of agencies received Gold Cubes in the Advertising category at the 2020 ADC Awards. 72andSunny New York and production company Anonymous Content won two Gold Cubes for ”Ice Cream for Adults,” a Halo Top campaign. BBDO New York, along with production company Smuggler, also won two Gold Cubes for “Back to School Essentials,” a jarring PSA for Sandy Hook Promise.

GSD&M picked up a Gold Cube for helping Popeyes win last year’s chicken sandwich wars, while BETC Paris won one for Lacoste’s “Crocodile Inside” campaign.

“It may not be a time to celebrate as usual, but the industry can certainly use some positive news right now,” said Kevin Swanepoel, CEO of The One Club. “When we announced ADC 99th finalists a few weeks ago, the response was overwhelmingly positive, with many creatives offering shout outs on social media to colleagues and competitors alike, and thanking us for bringing some good news at a time when things are rough.”

The One Club, like many organizations, has moved quickly in recent months to transition its programming and various awards shows online due to the spread of the coronavirus. In March, the organization made the decision to move its annual Creative Week, which typically takes place in New York, online.

Last month, it expanded Creative Week into a monthlong streaming event featuring a mix of pre-recorded talks and live panels, as well as Instagram takeovers.

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.