Samsung Ads has appointed Nelson Boyce as its new senior vice president, ad sales. He will lead Samsung Ads’ sales organization, tasked with strengthening the department’s commercial execution, while deepening relationships with advertisers and agencies and driving growth for Samsung and its advertising partners.
Speaking to ADWEEK, Boyce said Samsung Ads “is at a really opportune moment in its history.” He added that Samsung’s global recognition, which has built trust, scale, and credibility with consumers over the years, has extended to the company’s ad services and products.
He will report to Sang Kim, evp, North America Service Business at Samsung Electronics America, who said Boyce’s experience building business across digital and traditional media “will be instrumental as we scale Samsung Ads and capture that opportunity.”
Prior to this role, Boyce was the managing director of Americas, Large Customer Sales, Integrated Solutions Sector at Google. He has also held senior sales and strategy leadership roles at BET Networks and Nickelodeon, overseeing advertising businesses across linear television and digital media.
Boyce addressed how his years of experience across media and technology will help Samsung Ads in the CTV ecosystem. His scope of engagement in the traditional linear space and in the digital world, not only with the products and solutions in market, but also with the array of different advertisers, positions him to be able to make sure that the ad unit is delivering against partners’ business goals and objectives, regardless of where they are within those two respective verticals, he said.
On capitalizing Samsung’s first-place position among Smart TVs, Boyce said he wants to make sure they are taking advantage of the momentum that already exists. This will be achieved enabling the sales team to do their jobs as effectively and efficiently as possible, providing them with AI-enabled tools to achieve this goal. He wants to give his team capacity for additional higher-value types of engagement and activities to really make sure they go to market with a very client-focused mindset.
Boyce added that he wants to ensure what they do delivers against the priorities of Samsung Ad partners, at the same time being different in the market. “The things that we are doing are ultimately resulting in providing clear and definable outcomes for our partners against the performance that they seek,” he said.
