The social-first agency LV8 is merging with its sister company Mirage Digital, according to LV8 chief executive Griffin Haddrill, who founded or co-founded both operations but stepped away from Mirage in 2023.
As part of the deal, the newly integrated firm is raising a round of equity funding in the “high eight figures” from the private equity firm Velocity Capital Management.
The combined LV8 and Mirage, which helps distribute and monetize creator videos on streaming and social platforms, will generate “high eight figures” in annual revenue, Haddrill said. It will operate under the LV8 brand, and Haddrill will serve as the agency’s CEO.
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