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Cincinnati-based independent agency Curiosity today announced that it has joined SeeHer, an initiative of the Association of National Advertisers that aims to improve the representation and portrayal of women and girls in media and advertising.
SeeHer was founded in 2016 with an initial goal to increase accurate representation of women and girls in media by 20% by 2020—the 100th anniversary of the 19th Amendment’s passage. The collective hit that goal in 2018, subsequently expanding its mission to achieving an 80% bias-free media ecosystem by 2030.