The ANA's SeeHer and Getty Images Launch Guide on How to Diversify Visual Storytelling for Women

The organizations want to steer advertisers in a more inclusive direction


Reaching the optimal balance between tone and authenticity in brand messaging may seem like an intimidating tightrope act when America’s eyes are glue on the actions of companies more so than ever before.

To steer advertisers in the right direction, the Association of National Advertisers’ SeeHer collective in collaboration with Getty Images launched a guide available exclusively to SeeHer members on how to incorporate inclusive imagery to achieve diversity in their messaging amid the Covid-19 pandemic. The

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