Adweek Survey Finds 40% of Brands Might Seek New Agencies in 2021

But 75% of marketers were satisfied with how agencies navigated the pandemic

Agencies have spent much of 2020 scrambling to adapt to unprecedented and ever-changing obstacles, but for many, it won’t have been enough. Since the start of the pandemic, nearly 60% of brands have cut their agency budgets and almost 40% could be on the hunt for a new agency over the next six to 12 months.