As Advertisers Pull Back Spending, Agencies and Their Partners Feel the Pain

The spread of COVID-19 has upended brands, leaving them wondering what’s next

Three $1 bills and the shadow of a person on a unicycle on top of one bill
Every player in the industry is being impacted by the pandemic. Fanatic Studio/Gary Waters/Getty Images

Agencies have long dealt with clients that are happy to push the limits when it comes to paying the bills.

This story first appeared in the April 13, 2020, issue of Adweek magazine. Click here to subscribe.
@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.