As Advertisers Pull Back Spending, Agencies and Their Partners Feel the Pain

The spread of COVID-19 has upended brands, leaving them wondering what’s next

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Agencies have long dealt with clients that are happy to push the limits when it comes to paying the bills.

The issue came to the forefront once again this year when a survey of more than 100 marketers conducted by the Association of National Advertisers found that agencies wait an average of 58 days for payment, up from 45 days in 2013. In March, the Association of Independent Commercial Producers revealed that brands owe over $200 million in late payments to production partners.




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This story first appeared in the April 13, 2020, issue of Adweek magazine. Click here to subscribe.