Adnatomy: How Fiverr Made Its Four Seasons Total Landscaping Super Bowl Ad

Business owner Marie Siravo did some improvising

Publicis New York got the call on Christmas Eve and it was on air six weeks later.
Publicis New York got the call on Christmas Eve and it was on air six weeks later. Photo Illustration: Malinda DiPasquale

One of the most topical and enduring Super Bowl 2021 ads came from Fiverr, an online marketplace for creative freelancers.

@hiebertpaul paul.hiebert@adweek.com Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.
@malindakathryn malinda.dipasquale@adweek.com Malinda DiPasquale is a video producer at Adweek.