Ad Tracker Tool to Improve Advertisers' Digital Media Carbon Footprint

Ad-tech company Good-Loop offers sustainability measures to offset advertising's environmental impact

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


As advertisers have been increasing their carbon impact through the growing use of digital advertising, one ad-tech business has developed a campaign in a bid to support their attempt to repair the damage.

Good-Loop has created an ad tracker, “The Green Ad Tag,” which can be run cross-platform through digital campaigns on display to out of home and allow agencies to monitor their environmental impact alongside viewability metrics.

According to the agency’s custom-built carbon calculator, a typical online ad campaign emits 5.4

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in