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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one ad-tech business has developed a campaign in a bid to support their attempt to repair the damage.
Good-Loop has created an ad tracker, “The Green Ad Tag,” which can be run cross-platform through digital campaigns on display to out of home and allow agencies to monitor their environmental impact alongside viewability metrics.
According to the agency’s custom-built carbon calculator, a typical online ad campaign emits 5.4