Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
With clothing consumption doubling in the last 15 years, fashion brand Levi’s has released a new campaign to showcase its commitment to creating a sustainable future on Earth Day (April 21). In some cases, the ads will also generate donations for charities.
Working in partnership with Good-Loop, the campaign will allow consumers watching until the end to donate money to a number of sustainability charities such as River Cleanup, the Jane Goodall Foundation, Viva Con Agua, Green Kayak and Forest of Marston Vale.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in