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With clothing consumption doubling in the last 15 years, fashion brand Levi’s has released a new campaign to showcase its commitment to creating a sustainable future on Earth Day (April 21). In some cases, the ads will also generate donations for charities.
Working in partnership with Good-Loop, the campaign will allow consumers watching until the end to donate money to a number of sustainability charities such as River Cleanup, the Jane Goodall Foundation, Viva Con Agua, Green Kayak and Forest of Marston Vale.
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