This Levi’s Ad Will Make Donations to Eco-Charities

The campaign developed by Good-Loop aims to showcase Levi's sustainability credentials

This Levi's campaign aims to promote the brand's sustainability credentials.
This Levi's campaign aims to promote the brand's sustainability credentials. Good Loop

With clothing consumption doubling in the last 15 years, fashion brand Levi’s has released a new campaign to showcase its commitment to creating a sustainable future on Earth Day (April 21). In some cases, the ads will also generate donations for charities.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.