Cannes Lions

3 Tips for How Brands Should Address Social Issues

Leaders at Amazon and Lifewtr shared their thoughts during the Adweek at Home virtual event

Industry leaders for Amazon, Lifewtr, and Adweek discuss how brands can address social issues
Adweek’s editor-in-chief Stephanie Paterik facilitated the discussion.
By Paul Hiebert

June 14, 2021

Gone are the days when brands could safely stand on the sidelines of social issues. Today, more than two-thirds of U.S. shoppers say it’s important for companies to be clear about their values, according to research from Kantar.

Paul Hiebert

Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.

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