Lifewtr and Issa Rae Announce a New Inclusion Initiative to Boost Life's Unseen Artists

The PepsiCo brand aims to address representational blind spots across artistic industries

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As Hollywood continues to address the longstanding racial, gender and disability disparities plaguing the entertainment industry, more brands are finding ways to leverage their platforms to make the creative landscape more equitable for all.

On Wednesday, premium bottled water company Lifewtr announced its partnership with Insecure creator and star Issa Rae for its new “Life Unseen” campaign, an initiative geared toward fair representation in the arts.

“As a creative and an avid consumer, I’ve witnessed firsthand how bias flows through fashion, film, music, visual arts and other creative territories,” Rae said in a statement.

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