2 Boutique Shop PSA Campaigns Have Gone to the Dogs

Encouraging face masks and raising money for shelters

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He sits, he stays, he reminds you to wear a face mask.

Good dog!

In a pair of public service announcements from boutique agency Nigel & Co., a Husky and a Malamute find a way to delicately (and adorably) jump into the controversial issue of face masks.

It helps that the work, for a small-batch brand called Organic Doggie Treats, leans into a groovy California vibe, complete with sun-dappled beach backdrop and soothing voiceover. (Humans speak for the pooches, with some of the dialogue harkening back to the hippy-dippy classic Saturday Night Live skit, “Deep Thoughts.”)



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