The Giant Dog in This Ad Represents Something You Might Not See Coming. Then It Hits You

Skoda and Rosapark create a thought-provoking metaphor

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Skoda’s last big ad—“Ugly in the ’90s”—featured a litany of personal fashion disasters that didn’t make a whole lot of sense until you reached the payoff, when you learn the Czech automaker was poking fun at its own clunky designs pre-2000s.

Now the brand and its Paris-based agency, Rosapark, are back with another charmingly confusing ad that takes a full watching to make sense of.

This time, the ad centers on Doug the Dog, a goliath pup weighing in at a ton.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in