The Giant Dog in This Ad Represents Something You Might Not See Coming. Then It Hits You

Skoda and Rosapark create a thought-provoking metaphor

Weighing in at a ton, Doug the dog causes a surprising amount of damage. Rosapark

Skoda’s last big ad—“Ugly in the ’90s”—featured a litany of personal fashion disasters that didn’t make a whole lot of sense until you reached the payoff, when you learn the Czech automaker was poking fun at its own clunky designs pre-2000s.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."