The Giant Dog in This Ad Represents Something You Might Not See Coming. Then It Hits You

Skoda and Rosapark create a thought-provoking metaphor

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Skoda’s last big ad—“Ugly in the ’90s”—featured a litany of personal fashion disasters that didn’t make a whole lot of sense until you reached the payoff, when you learn the Czech automaker was poking fun at its own clunky designs pre-2000s.

Now the brand and its Paris-based agency, Rosapark, are back with another charmingly confusing ad that takes a full watching to make sense of.

This time, the ad centers on Doug the Dog, a goliath pup weighing in at a ton.



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