10 Data Points That Sum Up How the Ads Performed in Super Bowl 56

Metrics illustrate how consumers truly felt about the ad breaks

36 million U.S. households, or more than 1 in 4 U.S. homes, tuned into the Super Bowl this year, which is a 12% increase from last year’s game. And among those viewers who paid more attention to the commercial breaks than the game itself, there were a few apparent marketing themes at play.

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