Holiday shopping spending is expected to top the $1 trillion mark in the U.S. this year, and Pinterest said 87 percent of Pinners use its platform to find the right products for the holidays, while 66 percent find last-minute holiday deals via Pinterest.
Pinterest shared five tips for marketers looking to use its platform to reach those seasonal shoppers, as well as two creative initiatives developed in collaboration with brands.
Pinterest teamed up with three major retailers—Macy’s, Lowe’s and Kohl’s—to create Gift Globe experiences, where users can shake their phones to receive personalized gift ideas.
Each brand uses Promoted Video at Max.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in