Sometimes opposites attract and in the case of Macy’s and Facebook, that tension is all part of the allure.
The social media giant is partnering with the retailer to bring 100 small ecommerce businesses across the country to a pop-up area in nine different Macy’s stores as an opportunity to bring the digital world into the physical and merge the two experiences. Macy’s meanwhile gets to test whether ecommerce companies can draw in customers to the area and see how a new type of merchant can work with a retailer like Macy’s.
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