On a street corner in Brooklyn’s trendy Cobble Hill neighborhood, a new store attracts customers the way light attracts a moth. At night, the bright lights wash the minimalist white and gold interior, which resembles an Apple Store. And while the products on display cost as much as the new iPhone, there’s not a single smartphone in sight. There’s just one product: the next iteration of augmented reality glasses.
Canadian company North is opening its first two flagship shops—one in New York, another in Toronto—for Focals, a product that intends to get people to stop looking down at their smartphones and up through a smart lens instead.
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