For Generation Z, swiping, tapping and scrolling are about as second nature as breathing. For those born after 1997, life without the internet is a foreign concept. 85 percent of Gen Zers use social platforms to learn about new products, and about one-half say they “can’t live without” YouTube.
So it might come as a surprise to find out that 34 percent of Gen Zers are deleting their social media accounts and an additional 64 percent are taking a break from it, according to market research group Origin.
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