“Snap into a Slim Jim,” Macho Man Randy Savage bellowed from TV sets during the 1990s as a pitch-perfect character for the meat stick brand. In an era when jerky was perceived by the American public as junk food, Slim Jim was a mainstay for adolescent boys and convenient stores.
But artisanal jerky brand Krave, which emerged from the heart of California’s wine country in 2009, ushered in what it calls a “jerky renaissance” with its all-natural, gluten-free snacks in flavors like pink peppercorn, basil citrus and black cherry barbecue.
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