Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Fritz Grobe and Stephen Voltz spent six months practicing for the wacky piece of performance art they dubbed “Experiment #137,” planning their choreography and testing various explosive combinations of Diet Coke and Mentos candy.
Inspired by the fountains at the Bellagio hotel, the science buffs hoped to create a geyser-filled spectacle and capture it on video. “We crossed our fingers, and we started,” they wrote on their company’s website of their first attempt at filming their fizzy, hypnotic exploits.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in