Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the click-to-buy platform.
The trend has quickly made its way into nearly every major social media platform’s interface, including Facebook, Instagram, Snapchat and Pinterest.
Most recently, a company called MikMak announced that it would be testing shoppable videos on Instagram Stories and Snap Ads, with links to e-commerce sites, making the click-to-buy experience all the more visual.
Influencer marketing is a fast-growing market for shoppable ads, as it’s increasing in popularity among brands and influencers alike.
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