Don't Be Fooled By The Taste: Fireball Isn't Just a Bottle of Antifreeze, Says Fireball
But the seed has been planted in the brains of consumers.
Fireball, the cinnamon-flavored whisky that recently played a starring role in a GoPro wedding video, has been pulled from store shelves abroad for containing too much of a chemical that’s also found in antifreeze.
Finland, Sweden and Norway have nixed Fireball over the level of propylene glycol in it, though here in the US, you can still buy it at your leisure. Usually, the formula for Fireball that’s sent to Scandinavia doesn’t contain this chemical. But a batch accidentally shipped.
Here
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in