NDSS Tweaks Campaign For Greater Interactivity
The National Down Syndrome Society has relaunched its public awareness campaign website “My Great Story” to add features like a voting mechanism to determine reader favorites, which seeks to increase engagement with the site.
The campaign, which originally launched in September 2009, highlights the individual stories of people with Down syndrome and their loved ones. The campaign has had placements in outlets like Forbes, Vogue, and Time.
Even a campaign that has been around for a while can be refreshed to continue or enhance success.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in