Research: Blogs Driving Offline Beauty Purchases

A survey conducted by BlogHer, the network focused on women and social media, and DeVries Public Relations found that blogs and online research are driving beauty purchases. The survey, titled “Beauty is in the Eye of the Blog Holder,” found that blogs are more than twice as likely to inspire women to buy a beauty product than magazines (63 percent versus 26 percent). However women are four times more likely to make the purchase offline.