Mom Blogger To Other Mom Bloggers: Stop Shilling for Free!
Brands — and their marketing and PR agencies — “found out” about “mom bloggers” a long time ago. Not surprisingly, they’re still showering them in swag, contests, giveaways and other promotional deals in an effort to get them to promote their products, er, “become brand ambassadors.”
Recently, some more “influential” bloggers, such as Liz Gumbinner at Mom101, have become increasingly annoyed at these requests.
Why?
Besides the fact that they can be annoying, the companies now expect these moms to shill for free!
One company even turned down a mom blog for their advertising campaign because the blog wouldn’t post the ads for free, or, in exchange for a link on the company’s site.
Edelman
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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